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Are you passionate about Stratford? Want to be part of ensuring its continued success as a leading arts and culture destination?

Destination Stratford invites committed, connected, and dynamic individuals to get involved. Email us at hello@visitstratford.ca for current and future board openings and/or potential subcommittees and working groups.

The Board is collectively accountable to the community, funders and other stakeholders. They are responsible for the organization’s performance in relation to its mission and strategic objectives, and for the effective stewardship of financial and human resources.

The Stratford Tourism Alliance – DBA Destination Stratford (DS) is governed by a Board of Directors representing a broad section of private and public stakeholders interested in furthering the tourism economy in Stratford and Perth County.

The STA Board of Directors includes representation from various sectors that feed into Stratford’s tourism picture. A board skills matrix is utilized to ensure a balanced board composition which is sought from the following key sectors that include:

  • Stratford Festival
  • Accommodators: Hotel and/or Bed and Breakfast
  • Stratford Business Improvement Area (BIA)
  • Culinary/Restaurant
  • Arts, Culture and Heritage
  • Retail
  • Producer
  • Association
  • Events and Attractions
  • Citizens at Large

A number of seats are held for ex-officio non-voting members from the City of Stratford, the STA Executive Director and the Ministry of Tourism.

Board terms are referenced in Stratford Tourism Alliance By-law 3.3*

If you are interested in joining the STA Board of Directors, please email us at hello@visitstratford.ca and we will be in touch.  Thank you.

Destination Stratford Board Agendas & Meeting Minutes Summaries

Board of Directors Regular Meeting Agenda

Destination Stratford 2023 Board of Directors

The current Board of Directors held their virtual Annual General Meeting (AGM) on Wednesday, May 18th, 2023. Please refer to the 2022 Annual Report for information on Destination Stratford’s activities over the last year.

The following persons currently serve on the Stratford Tourism Alliance Board of Directors:

  • Rob Russell, Retail – Board Chair
  • Chloé Miller, Culinary – Vice-Chair / Governance Chair
  • Lee Anne Nymeyer, Professional – Secretary / Treasurer
  • Kristene Steed, Producer/Retail
  • Mike Heisz, Producer
  • Kim Cosgrove, Culinary
  • Kendra Fry, Arts, Culture and Heritage
  • Brendan McKenna, Accommodation


  • Cody Sebben
    City Councilor, Stratford
  • Jennifer Lee
    Stratford Festival


  • Joanna Saraiva
    Regional Development Advisor – Tourism Portfolio
    Ministry of Heritage, Sport, Tourism and Culture Industries | Ministry for Seniors and Accessibility
  • Zac Gribble
    Destination Stratford Executive Director
  • Joan Thomson
    CAO, City of Stratford

Destination Stratford By-Laws

Stratford Tourism Alliance Board-Approved By-Laws May 2022

Learn more about Destination Stratford at visitstratford.ca/about.