City of Stratford Sport Tourism Strategy Approved by City Council
Industry Partners, click here for a list of upcoming facility rentals and what groups are visiting Stratford.
The City of Stratford partnered with investStratford and Destination Stratford to develop a Sport Tourism Strategy for the City.
The project, funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario via RTO4, assessed the City’s current tourism assets, gathered information through public consultations and provides a strategy for growth and next steps.
The Sport Tourism Strategy project aims were to:
- determine the economic impact, and the size and scope of existing sport tourism opportunities – including an inventory of capital assets (infrastructure) and human assets (volunteer groups, local sport associations)
- explore the potential to expand those existing opportunities and to identify new areas for growth, complete with financial and socio-community impacts, effects and outcomes
- consider and recommend technology tools that link sport bookings to tourism assets, amplifying the visitor experience with local retail, food/beverage and accommodation providers
- provide a needs analysis for growth and potential funding opportunities

All members of the public, sports groups, and service clubs were encouraged to participate in the consultations. Opportunities included online engagement via the City of Stratford’s Engage Stratford platform, as well as in-person public consultations.
STRATFORD SPORT TOURISM – PUBLIC SURVEY RESPONSE REPORT
Surveys collected from 31 August 2022 to 04 October 2022.
PUBLIC SURVEY RESPONSE REPORTCOMMUNITY INPUT OPPORTUNITIES
Sport Tourism Strategy Input Timeline
Stratford Sport Tourism Strategy
Stakeholder Workshops Oct. 12
Public Town Hall Session
Stakeholder Workshops Oct. 13
Initial Public Input Summary Report
Destinate Group was selected as the consultant to lead this work, and started public consultation on the Sport Tourism Strategy in September. The Strategy was presented to City Council January 23, 2023. Council approved the following staff recommendations:
THAT the existing Sport Tourism Steering Committee (Community Services Department, Destination Stratford, investStratford) remain active and that the Tourism Advisory Committees of Destination Stratford be leveraged to inform and support the creation of the Stratford Sport Tourism Office;
AND THAT the Steering Committee explore funding opportunities and partnerships to create an organizational structure and funding model for inclusion in the City of Stratford 2024 budget.
Stratford Sport Tourism Advisory Committee members and Terms of Reference can be found here.
For more information, please contact:
Joani Gerber
CEO, investStratford
519-305-5055 extension 1001; jgerber@investStratford.com
This project is funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.
Upcoming Facility Rentals – 2023/24
Date | Facility | Group |
---|---|---|
Oct 21 | Allman | Fighting Irish Home Opener 3-7pm |
Oct 28 | Agriplex | Secondary Volleyball Tourn. 8am-5pm |
Nov 3-5 | Allman Rotary Rinks |
Silverstick Tournament 8am-10:15pm (4:30pm Sun) |
Nov 7 | Agriplex | H-P Volleyball Champion. 10am-4pm |
Nov 17-19 | Allman Dufferin Rotary Rinks |
SMGHA Hockey Tournament 8am-11pm (Sun 7pm) |
Nov 18&19 | Agriplex | Ontario Badminton Champ. 8am-10pm |
Nov 21 | Agriplex | Central East Volleyball Noon-4pm |
Nov 21 | Allman Rotary Rinks |
St. Michael CSS Tournament 8:30am-4:15pm |
Nov 23-25 | Agriplex | AA OFSSA Volleyball 8am-10pm |
Nov 26 | Allman | Jr B Warriors 4-7pm |
Nov 28 | Agriplex (or 30th) | Central East Volleyball Noon-4pm |
Dec 2 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Dec 5 | Agriplex | Junior Volleyball Tourn. Noon-4pm |
Dec 6 | Rotary Rinks | Varsity Boys Tourn. 8:15am-4:45pm |
Dec 9 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Dec 10 | Allman | Jr B Warriors 4-7pm |
Dec 12 | Agriplex | Intermediate Volleyball Noon-4pm |
Dec 13 | Agriplex | Snow date school volleyball Noon-4pm |
Dec 15-17 | Rotary Rinks | December Classic Super Series Skating 7am-11:15pm (Sun 7pm) |
Dec 16 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Jan 13/24 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Jan 19-21 | Allman Dufferin Rotary Rinks |
HPL – Great Lakes Cup 7:45am-11pm (Sun 5pm) |
Jan 20 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Jan 27 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Jan 27 | Allman | Allman 100th 9am-7pm |
Jan 27 | Allman | Jr B Warriors 7-10pm |
Feb 3 | Agriplex | Ontario Badminton Tourn. 7am-10am |
Feb 8 | Rotary Rinks | St Michael CSS Tourn. 8:15am-4:15pm |
Feb 10 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Feb 11 | Allman | Jr B Warriors 4-7pm |
Feb 13 | Agriplex | H-P Volleyball Champ. 10am-4pm |
Feb 15 | Agriplex | Central East Basketball Noon-4pm |
Feb 21 | Agriplex | Central East Basketball Noon-4pm |
Feb 24 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
(Feb 29) | Agriplex | Weather date Central East Noon-4pm |
Mar 2 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
(Mar 5) | Agriplex | Snow date basketball tourn. Noon-4pm |
Mar 6 | Agriplex | Junior Basketball Tourn. Noon-4pm |
(Mar 7) | Agriplex | Snow date basketball tourn. Noon-4pm |
Mar 9 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Mar 11&12 | Rotary Rinks | Cook Memorial Tournament 7:45am-4:15am |
Mar 16 | Allman | Benefit Celebrity Hockey Game 6-10pm |
Mar 17 | Rotary Rink A | Tavistock Skating Club Synchro 3-7pm |
Mar 23 | Agriplex | Ontario Volleyball Tourn. 7am-10pm |
Apr 18 | Agriplex | H-P Badminton Champ. 9am-5pm |
Apr 23 | Agriplex | H-P Badminton Champ. 9am-4pm |
Apr 25 | Agriplex | WOSSA Badminton 9am-5pm |