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City of Stratford Sport Tourism Strategy Approved by City Council

The City of Stratford partnered with investStratford and Destination Stratford to develop a Sport Tourism Strategy for the City.

The project, funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario via RTO4, assessed the City’s current tourism assets, gathered information through public consultations and provides a strategy for growth and next steps.

The Sport Tourism Strategy project aims were to:

  • determine the economic impact, and the size and scope of existing sport tourism opportunities – including an inventory of capital assets (infrastructure) and human assets (volunteer groups, local sport associations)
  • explore the potential to expand those existing opportunities and to identify new areas for growth, complete with financial and socio-community impacts, effects and outcomes
  • consider and recommend technology tools that link sport bookings to tourism assets, amplifying the visitor experience with local retail, food/beverage and accommodation providers
  • provide a needs analysis for growth and potential funding opportunities
2023-2027 SPORT TOURISM STRATEGY

All members of the public, sports groups, and service clubs were encouraged to participate in the consultations. Opportunities included online engagement via the City of Stratford’s Engage Stratford platform, as well as in-person public consultations.

 

STRATFORD SPORT TOURISM – PUBLIC SURVEY RESPONSE REPORT

Surveys collected from 31 August 2022 to 04 October 2022.

PUBLIC SURVEY RESPONSE REPORT

COMMUNITY INPUT OPPORTUNITIES

Sport Tourism Strategy Input Timeline

2022
September 12

Stratford Sport Tourism Strategy

Public and stakeholder surveys//consultation begins. Visit Engage Stratford and survey links listed above to provide input/feedback.
October 12

Stakeholder Workshops Oct. 12

The Stakeholder Workshop focus groups are limited in size with participants invited based on the stakeholder survey submissions.
October 12

Public Town Hall Session

7:00pm to 8:30pm, October 12 Stratford Rotary Complex, Tim Taylor Lounge 353 McCarthy Road, Stratford, ON The Public Town Hall is an opportunity to educate the community about the potential value of the Sport Tourism industry, what it may mean for Stratford, and establish some common understanding and verbiage with the wider community. It is also a chance to understand any concerns the community may have, and receive additional input that may help inform the Strategy.
October 13

Stakeholder Workshops Oct. 13

The Stakeholder Workshop focus groups are limited in size with participants invited based on the stakeholder survey submissions.
October 31

Initial Public Input Summary Report

Destinate Group was selected as the consultant to lead this work, and started public consultation on the Sport Tourism Strategy in September. The Strategy was presented to City Council January 23, 2023. Council approved the following staff recommendations:

THAT the existing Sport Tourism Steering Committee (Community Services Department, Destination Stratford, investStratford) remain active and that the Tourism Advisory Committees of Destination Stratford be leveraged to inform and support the creation of the Stratford Sport Tourism Office;

AND THAT the Steering Committee explore funding opportunities and partnerships to create an organizational structure and funding model for inclusion in the City of Stratford 2024 budget.

For more information, please contact:
Joani Gerber
CEO, investStratford
519-305-5055 extension 1001; jgerber@investStratford.com

This project is funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

Funded by FedDev