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Are you passionate about Stratford? Want to be part of ensuring its continued success as a leading arts and culture destination?

Destination Stratford invites committed, connected, and dynamic individuals to get involved. Email us at hello@visitstratford.ca for current and future board openings and/or potential subcommittees and working groups.

The Board is collectively accountable to the community, funders and other stakeholders. They are responsible for the organization’s performance in relation to its mission and strategic objectives, and for the effective stewardship of financial and human resources.


The Stratford Tourism Alliance – DBA Destination Stratford (DS) is governed by a Board of Directors representing a broad section of private and public stakeholders interested in furthering the tourism economy in Stratford and Perth County.

The DS Board of Directors includes representation from various sectors that feed into Stratford’s tourism picture. A board skills matrix is utilized to ensure a balanced board composition which is sought from the following key sectors that include:

  • Stratford Festival
  • Accommodators: Hotel and/or Bed and Breakfast
  • Stratford Business Improvement Area (BIA)
  • Culinary/Restaurant
  • Arts, Culture and Heritage
  • Retail
  • Producer
  • Association
  • Events and Attractions
  • Citizens at Large

A number of seats are held for ex-officio non-voting members from the City of Stratford, the DS Executive Director and the Ministry of Tourism.

Board terms are referenced in Destination Stratford By-law 3.3*

If you are interested in joining the DS Board of Directors, please email us at hello@visitstratford.ca and we will be in touch.  Thank you.

Destination Stratford Board Agendas & Meeting Minutes Summaries

Board of Directors Regular Meeting Agenda

Destination Stratford 2024 Board of Directors

The current Board of Directors held their virtual Annual General Meeting (AGM) on Wednesday, June 5th, 2024. Please refer to the 2023 Annual Report for information on Destination Stratford’s activities over the last year.

The following persons currently serve on the Destination Stratford Board of Directors:

  • Rob Russell, Retail – Board Chair
  • Chloé Miller, Culinary – Vice-Chair / Governance Chair
  • Orielle Wybrow, Professional – Secretary / Treasurer
  • Mike Heisz, Producer
  • Kim Cosgrove, Culinary
  • Kendra Fry, Arts, Culture and Heritage
  • Brendan McKenna, Accommodation
  • Brad MacLellan, Accommodation
  • Brandi Gillett, Citizen at Large
  • Steve Ireson, Culinary
  • Matt Vaile, Producer

APPOINTED

  • Mark Hunter
    City Councilor, Stratford
  • Cody Sebben
    City Councilor, Stratford
  • Jennifer Lee
    Stratford Festival

EX-OFFICIO

  • Sweety Goswami
    Regional Development Advisor – Tourism Portfolio
    Ministry of Heritage, Sport, Tourism and Culture Industries | Ministry for Seniors and Accessibility
  • Zac Gribble
    Destination Stratford Executive Director
  • Joan Thomson
    CAO, City of Stratford

Destination Stratford By-Laws

Destination Stratford Board-Approved By-Laws May 2022

Destination Stratford Policies & Procedures Relating to the Public

Harassment, Discrimination or Workplace Violence Procedures and Incident Form
Destination Stratford has established the following procedure for lodging an employee complaint of harassment, discrimination, workplace violence, or retaliation.

Responding to Business or Services Complaints Policy and Incident Form
Policy Statement: Destination Stratford (DS) staff needs a policy to refer to for consistent responses to consumer concerns regarding businesses and services within the catchment area of the DS brand.

Learn more about Destination Stratford at visitstratford.ca/about.