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The Stratford Tourism Alliance (STA) was founded in 2007.  The purpose of the STA is to act as a partner driven, private sector led not-for-profit marketing organization that develops, manages and promotes "Destination Stratford" as a national and international tourism icon. The goal is to strengthen the local economy and enrich the quality of life in the City of Stratford and area. 

Our Mission:

To be the leading tourism marketing organization for Stratford, working collaboratively with its tourism partners and stakeholders to enhance Stratford's tourism experiences and to increase the quantity and quality of overnight visitors to Stratford and area for the financial benefit of its partners and the community at large.

The STA is managed by full-time staff and governed by a Board of Directors.  The STA is funded by the City of Stratford, partnership fees, the Stratford Tourism Supplement (STS) and through other revenues generated through programs.

Partnerships extends to any private or public business in Stratford, St. Marys or Perth County that wishes to increase their business by promoting their products and services to potential visitors to the region through the marketing opportunities of the STA.

The Stratford Tourism Alliance acknowledges the support of the Ministry of Rural Affairs’ Rural Economic Development Programme in the funding of the Stratford Tourism Alliance Web Site.


“Stratford itself is the type of walkable wholesome town Rodgers and Hammerstein might write a musical about.”

- Amy Alipio, Associate Editor, National Geographic Traveler

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