The Stratford Tourism Alliance (STA) was founded in 2007, renamed Destionation Stratford in late 2020. The purpose of Destionation is to act as a partner driven, private sector led not-for-profit marketing organization that develops, manages and promotes "Destination Stratford" as a national and international tourism icon. The goal is to strengthen the local economy and enrich the quality of life in the City of Stratford and area.
To be the leading tourism marketing organization for Stratford, working collaboratively with its tourism partners and stakeholders to enhance Stratford's tourism experiences and to increase the quantity and quality of overnight visitors to Stratford and area for the financial benefit of its partners and the community at large.
Destination Stratford is managed by full-time staff and governed by a Board of Directors. Destination Stratford is funded by the City of Stratford, the Stratford Tourism Supplement (STS) and through other revenues generated through programs.
Destination Stratford acknowledges the support of the Ministry of Rural Affairs’ Rural Economic Development Programme in the funding of Destination Stratford Web Site.