This business is part of the Stratford City Centre (SCC), Stratford, Ontario's Business Improvement Area (BIA). The SCC BIA aims to maintain Stratford City Centre as an active and viable area as well as beautify the City Centre and to encourage preservation of the City Centre's architectural heritage. We encourage more use of the City Centre businesses by both local residents and by visitors. We provide a forum in which the downtown business community can develop opinions and programs which will benefit the social, economic and physical quality of life in Stratford. We aim to work in a co-operative manner with City officials and other business groups, never neglecting to maintain the City Centre's unique position. Our goal is to promote Stratford City Centre as a special place in which to shop, work, visit, or live.