Take all the music, drama and celebration that is Stratford, then add a waddle and a few tail feathers to herald spring and you have the Parade of the Swans. You'll discover a quirky charm as you watch the feathery herd along their walk to the water—flat-footed silly swans, goosing each other along as they waddle and preen. Fun for the whole family!

It kicks off on Saturday with the unveiling of a floral display of swans in the heritage downtown, guided Swan Walks and more. Take the Swan Quest and vote for your favourite decorated topiary swan for your chance to win!

On Sunday the festivities begin at 12:00 noon with street performers, activities for the kids, food stalls, and much more. The Parade of Swans starts at 2:00 sharp led by a fanfare of horns and pipes with a bevy of swans rushing – really waddling and gaggling – to the Avon River followed by concerts, free refreshments and activities for the kids starting at noon.


Breaking News! The NEW Swan Weekend song by vogelJoy has been released prior to their performance this weekend at the Annual Swan Release. See them live on Sunday, April 13 at Noon on Lakeside Drive.


Swan Quest 2014 Results

Congratulations to On Site Technology, winner of the People's Choice Award! Innovative design using recycled computer parts drew lots of attention. The runner up in the Swan Quest was Swanson's Jewellers donning charming bejewelled attire.


The winner of the $100 City Centre shopping spree was S. Goudar of Brampton. This was her first visit to Stratford and she loved the decorated swans, the swan parade and the friendly people. Thank you to all the businesses that participated in the 2014 Swan Quest and all who took time to visit the swans and cast a ballot.


The Swan Quest is a joint venture of Stratford City Centre BIA and Stratford Tourism Alliance.


Congratulations to our Swan Parade Weekend colouring contest winners!

Therese (JK)
Vivian (Grade 2)
Aydrie (Grade 3)

Click image to view on Pinterest.

Thank you to all the children who entered the colouring contest. All of the entries have been pinned on Pinterest for your viewing. Special thanks to Family & Co. and Fundamentals Books and Toys who provided prizes for the winners.


Contest is closed but please download and enjoy the colouring sheet here.